NEW YEAR, NEW TRENDS
Welcome to Stora Trenddagen, the largest annual trend event in Sweden!
In 2021, Stora Trenddagen 10th edition will be presented by
Trendstefan and NCS Color. Together they will cover lifestyle,
design and behaviour trends.
Trendstefan makes an analysis of what is happening in our world and gives concrete examples of how it will be interpreted in objects and needs. Now with a complete colour chart for 2022 from NCS Color.
Get started now!
THIS YEARS' TRENDS FROM
BEHAVIOURS TO DREAMS
The pandemic is fostering new behaviours, and we are going through a paradigm shift. What was hot before the corona, is not so any longer. There is plenty to talk about when it comes to behaviours, dreams and life after corona.
Young people are leaving their apartments in the cities to move home to mom and dad. The hallway will get new functionality - both as kind of an airlock but also as a sorting station for all our e-commerce parcels. Health and wellness get even more important, and we are dead tired of staying at home. Community and together is the new black.
In 2021, Stefan Nilsson from Trendstefan will present these new trends: Balearic Breeze, Beetroot Balance, Square One & Comeback kid.
Curious? Check out a quick overview!
Stefan Nilsson from Trendstefan will talk about how community, activism, sustainability, health and beauty will set the agenda for everything. These five drivers will be shaping the aesthetic trends:
Earthy, sandy hues. Olive green. Camouflage.
The life outdoor. Sun-kissed. Ceramics and of course
Hues inspired but edibles. Beetroot, pistachio, bread. Balance and health.
Balance in life and gardening. Not sufficient but more from a
learning perspective. Balance in colours.
We start fresh. Square one, as in chess. Sharp black and sharp white.
But together with dusty hues to create a contrast. Fresh.
Crispy notes in cold blue or sharp raspberry red.
The happy trend. Vintage and retro. Dashing 40s aesthetics and perhaps a
wilder 80s flirt. Playful. Childish. Inspiration from kid’s drawings.
40s flower patterns. Roses.
Get started now!
YOU CHOOSE HOW TO JOIN IN
Stora Trenddagen is a 90 minutes seminar presented both physically
and digitally. The physical event will be held at Clarion Hotel Sign
located in the centre of Stockholm, Sweden on January 26.
The digital event will take place on February 2.
For only €49, you will get the 90 minutes seminar plus an exclusive
colour system for 2022 produced by NCS Color. For those booking tickets at the
live event, the colour system will be handed out onsite. For digital attendance, this
publication will be sent by mail previously but only for bookings made before
January 27 and limited to addresses in Europe.
Get started now!
HOSTS & PARTNERS
STEFAN NILSSON - TRENDSTEFAN
Stefan Nilsson is Sweden’s best-known trend hunter and regularly contributes to TV, radio and magazines. Constantly on foot, he scouts for new phenomena in interior, design, fashion, food and other things we dream of.
The blog trendstefan.se was launched in 2006. Trendstefan is listed as one of the most influential people in the design industry by Swedish magazine Rum.
NCS Color is a global provider of universal colour communication solutions.
For more than 40 years, they have revolutionised how the
world communicates colour and continues to do so.
Based on NCS - Natural Color System® ©, NCS Color offers
premium quality solutions such as physical references, digital applications and
colour training to industries ranging from Coatings, Automotive,
Architecture and Interior design.
Founded in Sweden and headquartered in Stockholm, NCS Color
has sales in more than 80 countries worldwide.
For more information, please go here .
Clarion Hotel Sign
The Clarion Hotel Sign is located in central Stockholm just a few minutes from Stockholm Central Station. Designed by architect Gert Wingårdh, the hotel features a lot of design, art and architecture. The different floors and hotel rooms are characterized by world-famous design icons including Arne Jacobsen, Bruno Mathson, Alvar Aalto and Poul Wolther. For more information, go here .